Serious Money: Fundraising and Contributing in Presidential...

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Society, Politics & Philosophy - Social Sciences
Serious Money: Fundraising and...

Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns

Name: Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns
ISBN: 9780521497800

Clifford W. Brown, Lynda W. Powell, Clyde Wilcox

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Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.

Kategorien:

Society, Politics & Philosophy - Social Sciences

Jahr:

1995

Verlag:

Cambridge University Press

Sprache:

english

Seiten:

200

ISBN 10:

0521497809